Spanish Language HIV/AIDS Web Site Will Be Publicized to Latino Community as Health Resource for Loved Ones
The National Library of Medicine (NLM) will be promoting the infoSIDA Web site through a multi-platform media outreach effort culminating in a Twitter discussion on Valentine's Day. The outreach efforts include two radio public service announcements that will air on Spanish radio stations nationwide. In addition, Fedora Braverman and Jean-Paul Rock will serve as the main NLM Spanish spokespersons, conducting interviews on infoSIDA and other Spanish-language consumer resources from NLM. Both will be featured on Bienvenidos a América (BAA), a weekly call-in radio show focused on providing immigration resources to Latinos. BAA airs weekly on Thursdays from 2-3pm EST and is on 111 Spanish stations nationwide.
In addition to being on the air, the NLM specific segment on BAA will be streamed live on Thursday, January 30th online at bienvenidosradio.com. Finally, the online resources of infoSIDA will be shared and discussed in a Twitter "Tweet Up" on February 14, 2014, Valentine's Day. NLM will be inviting all Latino-serving institutions, health and AIDS service organizations to participate and share resources for how to continue to keep loved ones healthy. Valentine's Day is the holiday where we remind loved ones of how much we care about them and their well-being. This holiday serves as the perfect backdrop to raise awareness about health issues affecting our loved ones and the resources that are available to learn more about prevention and treatment. (Twitter users are invited to follow or join the conversation by using the hash tag #infoSIDA2014.)
NLM is the world's largest medical library and an integral component of the National Institutes of Health. infoSIDA is a free online Spanish-language resource for HIV/AIDS presenting information on treatment, clinical trials, and research. It is a service of the US Department of Health and Human Services (HHS) and includes authoritative content from the following HHS agencies: the National Institutes of Health, including NLM; the Health Resources and Services Administration (HRSA); and the Centers for Disease Control and Prevention (CDC). This Spanish-language Web site is designed to provide HIV/AIDS-related health information resources to the Latino community in an easy-to-use format, utilizing culturally appropriate, relevant and easy-to-read language.
According to the Centers for Disease Control and Prevention (CDC), 22% of the diagnoses of HIV infection among adults and adolescents in the United States and 6 dependent areas (American Samoa, Guam, the Northern Mariana Islands, Puerto Rico, the Republic of Palau, and the US Virgin Islands) from 2008 to 2011 were in Hispanics/Latinos.
The rate of new HIV infections among Latino men is almost three times that of white men (39.9 vs. 15.9 per 100,000), and the rate among Latinas is more than four times that of white women (11.8 vs. 2.6 per 100,000). Statistics like these and a need to reach vulnerable populations were a driving force in NLM recognizing the need to speak directly to Latinos on the issue of HIV/AIDS, in a culturally relevant manner.
The rich and varied content of infoSIDA includes:
infoSIDA utilizes various social media channels, including:
For more information, visit infosida.nih.gov.
Follow NLM on Twitter @nlm_news and sign up for e-mail updates on infoSIDA at: http://infosida.nih.gov/e-news /.